Uncommon Bio

We developed several creative directions for the cultivated-meat brand — a logo system and three distinct packaging worlds (a metallic sachet, pop-art comic boxes, and artisanal kraft) — aimed at winning over millennial dads and flexitarians alike.

To make the launch land, we conceptualised a bold out-of-home campaign — billboards, subway takeovers and a mock newspaper feature — built around the line ‘It's bacon without the bad bits.’